I talked about Adam Lee’s quest for minimalism before, but in a recent post he asks if capitalism makes us miserable. Since he’s anti-capitalistic, his answer is going to be some form of “Yes”, but in line with what he talked about when he advocated for minimalism how he thinks capitalism makes us miserable is tied to advertising in an odd way:
This is where capitalism comes in. We’re bathed in more advertising than ever, both in the sheer quantity of ads and in their intrusiveness. Marketers spend trillions of dollars to cram commercials into our eyeballs everywhere we look. Capitalism incentivizes this behavior in a way that no previous economic system did.
And that matters, because the purpose of advertising is to make us unhappy. Its goal is to make our lives feel incomplete so we’ll spend money trying to plug the hole. No matter how much you have, it sends the message that you’re falling behind and need more.
Now, this is in line with what he talked about before and this is a pretty common argument made by anti-capitalists/anti-consumptionists, but it’s an argument that doesn’t resonate at all with me, because my reaction to advertising is not at all that. And as it happens I spent some time watching a number of media sources that feature a lot of ads, and I can’t say that this seems to be the purpose of advertising or the ads at all. While that may not have been true in the past, these days ads don’t seem to me to be trying to make us unhappy, but instead to be trying to show us how happy their products will make us if we purchase them. It’s almost as if it assumes that we are generally happy and are trying to make sure that we stuff as much fun and happiness into our lives as possible, instead of assuming that we are unhappy and trying to present their product as the cure for their unhappiness.
I mean, take the ubiquitous car commercials. They are full of people using their vehicles in ways that are fun or allow them to go to things that are fun. It’s all about having fun and how their product facilitates them having fun. Sports channels are swamped with gambling ads and yet again they aren’t about how much money you can make on them and how that could change your life, but instead are about how much fun that is and how much fun winning is. Commercials for restaurants focus on how enjoyable the food is and, for sit-down restaurants, how much fun being there with your friends will be. Again and again we see ads that talk about how much fun it will be to use their products or how easy their products are to use and how much time you’ll save if you use them. That all pretty much assumes that your life is great and that you want to get back to that greatness as soon as possible.
This, then, pretty much explains my reaction to most ads, in line with my idea of mindfulness. The ads are aimed at showing you how much fun you will have with those products if you buy them, but I already have a pretty good idea what I want and what I like and what I’ll have fun with. So if I know that I won’t really have fun with a product, the ad has no effect on me. And if the product is something that I would have fun with — like the update of Persona 3, which I saw on an ad while listening to “Mayday” on Pluto TV but still haven’t bought– then I’ll note it and try to pick it up. So the ads are aimed at presenting how much fun I’ll have with the product and I know whether I will have fun with it or not and filter accordingly.
So the only way that ads can make your miserable is if they promote something that you think will be fun but for some reason you can’t get it, either because it isn’t available or you can’t afford it or whatever. But the right attitude towards this is to figure out how you can get it and then plan for it. So if you can’t afford it, make a plan to save for it and watch as your savings add up with the anticipation that comes from doing that. And if you can’t afford it at all, then you have to learn to be satisfied without it. I find, myself, that for things that I can’t get immediately — like the aforementioned Persona 3 remake — I might feel a little upset about not being able to get it for a brief time, but then I quickly forget about it and move on.
Admittedly, I’m a bit odd in my attitudes towards such things, where I tend to regret more not getting things than getting things that I might not use. And for most of the things that I buy that maybe I am at least currently … underutilizing all of them are things that I am not using only because I don’t have time to do so but when I get time they will still be there (board games don’t go bad, after all). But I wonder if capitalism is getting blamed for something else:
Ubiquitous social media also supercharges our ability to peer into other people’s lives. Once, the only people you could easily compare yourself to were your neighbors on the same block. At most, you could read a gossip column or watch a TV show about the lives of celebrities. Now you can see in real time how the richest people on the planet live. That widens the circle of people you compare yourself to, and as the saying goes, comparison is the thief of joy.
Lee is talking about how people are less happy than they used to be, and maybe a big part of that is not that advertising is trying to make people unhappy and we are bombarded with such advertising, but instead that we are comparing ourselves too much to other people. In the past, we in general could only compare ourselves to the people in our own areas, who tended to be people with similar jobs and similar economic circumstances to ourselves. We might look over at the rich part of time and wish we were them, but we didn’t expect to be them or think that we somehow ought to be able to have the things that they have. But with social media, people who look far more like “us” seem to have better lives than we do, and often do that by spending money on things. The move towards “experiences” over things only makes this worse, because we are measuring our lives against them not just by possessions, but by experiences and, thus, on how enjoyable our life actually is. In the past, we might envy someone who has something that we want but if we can’t afford it we can’t afford it and have to make do with what we have. But when we are envying someone who looks like us but is having a more fun life than we are, it’s harder to make do with the inferior life that we are now living.
This can tie back to Lee’s comments about inequality and how that makes people unhappy. As he says, there’s always been inequality. But it doesn’t seem like we can have a world without some inequality, and so the problem isn’t that some people have more or less than others but instead is about whether everyone gets what they deserve. What capitalism and the old-fashioned work ethic that spawned it insist is that you deserve to have is what you have earned through working for it. What I’ve seen in more recent attitudes is in line with this comment:
I can believe a huge reason for Gen Z’s unhappiness is the ridiculousness they see and believe they’re entitled to. Phones and constant connection to people pretending they live like the rich and famous, plus celebrities, can’t be good for the psyche.
The rest of the comment talks about how we all were content with simpler lives in the past, which is in line with what I’ve been saying while also aligning with Lee’s ideas of advertising and social media, but I think the idea of “entitlement” is an important one. The arguments seem to be that where there is inequality that is bad and people are entitled to some sort of “equalization”. More importantly, they seem to have abandoned the idea that they should have to work for what they get, but instead think that they should be entitled to this on the basis of simply existing. While you can make a case for that when you’re talking about basic necessities, what they think are the basic necessities are far more than the, well, simple basics. One comment that I’ve made on a number of occasions is that I don’t really have sympathy for anyone who complains that their wages aren’t enough and they should make more money who nevertheless has more “toys” — meaning items bought primarily for fun/entertainment — than I do. Yeah, I don’t want much, but I can afford more than most people. If you have more toys than I do, then the problem is probably not your wages but your wants. And, to be honest, a lot of the complaints strike me as aligning with the attitude that I criticized in this post, where someone outlined that what she thought was a “fair” wage was a higher wage and better benefits package to start than I had after working for almost 20 years in a high demand field.
This, I think, is what is driving a lot of the dissatisfaction. They are not thinking in terms of what they ought to be able to expect, but instead strictly in terms of what they want. They aren’t willing to wait for the things they want. They aren’t willing to work around not being able to afford things or do without them. The most they do is talk about “hacks” to get what they want without paying for it or, very occasionally, to find some things to do that provide fun but don’t cost anything, as a sop to minimalism and anti-capitalism. But there is indeed an undercurrent of entitlement to these social media posts and blog posts, where the push is on what others should give them with little focus on what they should give in return. Even when they try to be charitable the focus is on how good it makes them feel to help others, not on how it is their obligation to help others if they can.
So maybe the problem isn’t capitalism. Maybe capitalism is just a convenient scapegoat because it ties into the thing that they are really opposed to: the old Protestant work ethic that advocated that you work for what you have. That’s why they find various forms of socialism appealing that advocates for taking away from others by taxing to them to give it to others through social benefits. And, of course, they all expect to be on the receiving end of this equation, not the giving end, and then insist that those who would be on the giving end are just being selfish for not wanting to give things to others just because. And so when society doesn’t give them what they want without working for it, they are unhappy because they don’t have what they think they are entitled to, and want others to make sure that they get it.
Now don’t get me wrong. There are some issues with society as it is, so that some people cannot reasonably afford housing and the basic necessities of life on the salary that they can achieve. And there are lots of proposed ways to fix that that I’m not going to argue over here. But people like Lee who are reasonably comfortably middle class and yet are griping that they should be able to get more while working less are not in that situation, and it’s hard to see their anti-capitalism as anything other than entitlement not being fulfilled.
Final Thoughts on “Classic Doctor Who”
April 23, 2024So, the ability to finally watch all of the Classic Doctor Who series was a big reason why I picked up “BritBox” when looking for streaming services to subscribe to. I knew that it would be a massive undertaking, but it was also something that I really wanted to do, as I pretty much completely missed it the first time around and only got into Doctor Who at all with the modern version when a friend suggested that I take a look at it. So I was interested in seeing just what it was that created this great British franchise that lasted for so long and managed to make a successful return in more modern times.
Yes, as most people will tell you, the show was always a bit cheesy in pretty much all ways. What I’ll say is that I didn’t mind the special effects as much as many people do, but then again I grew up in that time and so am pretty much used to that, although I must note that the Daleks compare better to their modern versions than the Cybermen do. But for the most part I could easily look past that.
In terms of story, I found that the serialized nature of the show worked against it, especially compared to the modern approach. As I’ve noted, I’ve also started rewatching the modern shows and the arc approach to story-telling works a lot better than the serialized approach. One of the main issues with the serialized approach is that every episode has to build to a dramatic ending to justify the “To Be Continued” nature of such serials. For the classic serials, that was their entire nature and so that was expected, but any attempt to build a longer or deeper story here often got cut-off by the half-hour ending and a dramatic cliffhanger needing to be invented to carry things off, ones that far too often were resolved too easily and quickly to justify the dramatic tone that accompanied them. This was only made worse by the fact that the episodes were a half-hour long and so too often we barely got the story moving before it had to stop to build in the cliffhanger.
Thus, story is not the strength of Classic Doctor Who. Oh, certainly, more committed fans than myself will be able to point to stories that were great and had real meaning, but overall throughout the entire Classic run the stories were, well, nothing to write home about. But what drove the run for me, at least, was the characters and their interaction between them. From the very beginning, this interaction was what drove the show and made it interesting. And as such, for me it was the case that if I liked the companions and their interactions I generally liked the series, and if I didn’t I didn’t. This was only compounded by the fact that I preferred the more eccentric Doctors to the more normal ones, starting from Hartnell where I far preferred his companions to him, into Troughton who was the first Doctor that I actually liked. As such, there are some companions and combinations that I really liked — Ian and Barbara, Zoe and Jamie, and Sarah Jane and Harry — and some companions that I really liked for how they interacted with the Doctor — Romana and Peri, in part — and those also tend to align with the sequences that I prefer. Companions and their interactions with the Doctor, for me, make the series, which is not how I view the modern series.
So, the big question: would I watch all of these again? Classic Doctor Who fits into the same category for me as the original soap opera version of “Dark Shadows”. There are some monumentally bad serials and stories in Classic Doctor Who, but overall the rest of it is just entertaining enough that I don’t mind it and think of it fondly, overall. But there’s just so much of it. To watch it all again would be another five or six months, and while I’d probably enjoy a lot of it — and dislike a lot of it, like the interminable season where every serial involved the Master, even when he had no need and no reason to be involved — that’s still another five or six months of only watching that, but trying to slide it in as background watching would only make it take that much longer. I can’t imagine myself having the time to watch it for the next few years. But, importantly, that I’m considering how long it would take means that I indeed am considering rewatching it at some point and think it would be worth rewatching. Yes, I enjoyed it enough that I would indeed rewatch it … if only it was shorter or if I had more time.
Thus, I don’t regret watching it at all. I’m glad to have gotten through it and finished it. And some of the things that I encountered were things that I didn’t know about and am glad to have had the chance to experience. I may rewatch it again at some point. Classic Doctor Who was definitely worth watching.
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